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PRINT MEDIA VALUE CHAIN POSITION PAPER

PRINT MEDIA VALUE CHAIN POSITION PAPER

Print media and the proposed General Product Safety Regulation. The print media value chain represents publishers, printers, paper and envelope manufacturers, direct mail operators and advertisers. We aim at providing European decision makers with an understanding of...

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Print Estimating: Resisting the Race to the Bottom

Print Estimating: Resisting the Race to the Bottom

Estimating is at the heart of your print business. To be able to fulfill each job to the customer’s satisfaction and to do it profitably is the cornerstone of your business, yet the print estimating or quoting process often remains a struggle. Margins are notoriously...

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Rodona Doubled its Digital Capacity

Rodona Doubled its Digital Capacity

Nine years after commissioning a SigmaLine, Rodona in Pamplona installed the SigmaLine III, the second digital book block system from Muller Martini – underpinning its leading position in the Spanish digital market. "Spain tends to still be an offset...

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Print Mailings are Very Popular

Print Mailings are Very Popular

Printed advertising letters and flyers are increasingly being found in mailboxes. Print mailings have recently seen a slight increase again.What are the advantages of integrating a print mailing into a direct marketing campaign? What is meant by a web-to-print...

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